504,066

…is the exact number of hits THE FUTURE IS CALLING has received on YouTube as of this moment, meaning the commercial’s now been seen by half a million people. Or, if you’re a “glass half full” kinda guy, one million eyes. A big thanks to everyone...

Invading Europe

Well kids, I figure it’s time for a wee bit of a shakeup here in my own personal corner of the blogosphere. I know, I know – you fear change. Heck, we all do! Why just this morning I spent twenty minutes screaming in abject terror at a penny (Get it? Change? Comedy gold, people!) Anywise, I assure you that I’ll do my best to make it quick and painless. And while some of the...

Production Diary – How Far Would You Go?

Last Thursday marked the start and completion of photography on my latest and beer smugglingest spec spot to date, HOW FAR WOULD YOU GO? Telling the story of a man, a mountain and the most incredible beer run in recorded history, the 30 second spot was filmed over a period of 13 hours on an ice cave set that, in hindsight, bears kind of a stunning resemblance to the Fortress of Solitude. As...

Fear The Mogwai

Until I can find a moment to adequately recap the chilling details of yesterday’s Kokanee shoot – which took place in a Fortress of Solitude-esque ice cave filled with 40 tons of salt – I thought I might give a little attention to someone else’s commercial. It’s for an I.T. company…or something. All I know is that some British guy starts yapping away about computers and...