Ryan Is…

Remember when the internet was young? When babies danced, hamsters sang and there was nary a peanut butter and jelly sandwich in want of a baseball bat? Then you probably also remember the advent of Googling your first name followed by “is” to see what your tech-savvy namesakes were up to across the globe. Well, finding myself with a rare free moment at work – and these days, we’re...

How To Survive A Shotgun Blast To The Face

Last week I went on a tour of Oakley’s headquarters, which was – for me – the equivalent of visiting Mecca (the holy one, not the clothing line that’s an Oakley competitors). The streamlined, military aesthetic of their brand is something I’ve always been a big fan of, and it’s remarkable how well their building – a snapshot of which can be seen above – managed to...

A Shift In Perspective

The main News page has gone widescreen! In honor of this design tweak – the virtual equivalent of adding speed holes to a car or some fins to cut down on wind resistance – here’s a first look at the opening shot of HOW FAR WOULD YOU GO? Suited for the widest of all possible screens, it’s shaping up to be the greatest spec beer ad ever assembled by beast or man. We’re only a...

Monsters Are Real

Although the titular character of THE WATERHORSE can’t boast the ear-gills, parasites and insatiable appetite of its CLOVERFIELD counterpart, it does manage a rare one-upmanship of its carnivorous cousin in the marketing department – no small feat given that the teaser campaign for J.J. Abrams’ brainchild managed to get some people very excited. My jaw literally dropped when I saw the...

Foghorn, Leghorn

Although I’m not sure what – if anything – a “Leghorn” might be, I heard enough foghorns this weekend to warrant a reference to everyone’s favorite cartoon rooster. Now before you go jump to any conclusions about me finally living out my dream of captaining a tugboat manned by a salty crew of lovable misfits, rest assured there’s a simple enough reason for my weekend of...