Hairy M&M’s

Now that BLAK COFFEE has found its way onto the internets, I figure it’s a good time to direct you, dear reader, to further awesomeness in the world of advertising. Why? Because our next spot’s not going to be done for a few weeks, there are a few compelling campaigns out there right now and, most importantly, following these links is at least as much fun as sitting at your desk, pretending to do work while madly hitting your browser’s ‘refresh’ button to see if a new blog entry has been posted.

First up is M&M’s ‘Become an M&M’ campaign, which magically transformed me into a 170 pound nut who’s covered with candy. True, this is how I could be described on any night of the week, but the sheer novelty of covering candy in hair for purposes aside from giving your little brother hairballs is reason enough to check it out. Katie’s attempt at creating my thinly shelled doppleganger can be seen above and judging by the unnerving results, I have to wonder if she’s missing out on her true calling as a police sketch artist. The leonine mane of hair…the eyebrow arched over a wavering grimace…the one hand holding a camera like a gun as the other wrenches itself into a vice-like claw, threatening to mercilessly beat a performance from an actor unless he provides it himself…it’s uncanny.

Next up is yet another M&M site, although this one has less to do with depicting rich, delicious chocolate coursing through your veins and more with what’s already in there: blood, and lots of it. A puzzle that depicts fifty visual clues for horror movie titles, the company’s dark chocolate site drove me to the brink of madness last year. Then left me in the car for, like, forever. And there wasn’t even air conditioning.

And finally, a commercial that…my God. I mean, it pretty much speaks for itself. If I directed this, I’d retire the next day knowing I’d reached the pinnacle of my craft. Then live out the rest of my days in a shack in the woods, cackling in the rocking chair on my porch until the day I was buried with the original negative. And on the gravestone, my name would be under the name of the commercial. Click here to see it for yourself. And to find out why I agree with the immortal words of my roommate Bill when he says, “If I were a rich rich man, I would make sure that Bruce Campbell lived comfortably for the rest of his life.”

Hopefully, that’ll help pass the time until my next production diary goes up. And given that we’re already deep into location scouting and casting, that should be sooner rather than later. In the meantime, I’m off to see if modern science might actually be able to coat me with a thin exoskeleton of candy. Because if not, what use is living in the future?