Greenwich Bitch Time

While I was hoping to have an exciting BLAK COFFEE update for today’s post, it appears I’ve been undone by the self-described meanest of all time zones. That’s right – as of today, Greenwich Mean Time (pictured above) is officially my enemy. While I’m guessing I’ll probably have as much success with this vendetta as I did with my ill-fated “I don’t grow crops so I’m officially disregarding daylight savings time” campaign of ’84, I’m still going on the record as saying that Greenwich Mean Time should be destroyed before it can do any more harm.

The issue is that after getting off a plane and racing to get a temp version of BLAK COFFEE done in time for a Coke-sponsored commercial contest, I uploaded the file to their official site at the last minute…only to discover that the deadlines were posted in GMT. Which is seven hours ahead. Which made me six hours and fifty-nine minutes late.

The upside is that the temp elements came together seamlessly, hinting that the finished version of the spot is going to be equal parts fun and class. Bear McCreary is putting together a dynamite score, Blaise Hossain is doing some incredible motion graphics and Matthew Gilna has picture locked a cut with perfect tempo and pace. And while I’m tempted to post the temp version…you’re going to have to wait for the finished version to see (and hear) what I’m talking about.

In the meantime, you should sleep with one eye open, Greenwich Mean Time…your time is running out.*

*I also considered “the bell tolls for thee” but ultimately decided it was too literate. Feel free to substitute if you’re one of them English major types.